Data for your audience can be found for individual videos by clicking Video Analytics for a specific video, wherever you see the analytics arrow.

Another way is to select the desired video and click on the "SHOW INSIGHTS" button.

Or it can be an overview for all your videos when you visit "My Audience" from the left menu.

Segments are your research preferences. With them you can find out everything about your viewers. How long have they watched your video, from which device, location. Whether they filled out their email address or any other valuable information. You can create many of them with different or same goals.
 
Let's see more about creating one from the beginning.
 
Click NEW AUDIENCE SEGMENT, type in the name and click CREATE AUDIENCE SEGMENT.

On the left side you'll see a base of all your data (viewers) and on the right side are your filters.

Checking the toggle will activate specific filter. To apply desired settings you must click on the APPLY FILTERS button.

The last filter is a feature that allows you to search for various answers viewers chose inside your funnels. This is of a great value if you are planning on doing any marketing related research segments.
 
You can save the segment you are working on now and use it later on, as well. Also you can export it as a .CSV file in Excel by clicking EXPORT SEGMENT.

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